From Mojang to Minc - and a sneak peek at Midnight Hub's brand new game trailer
There’s a lot of buzz around the game scene in Malmö, or, as we like to call it, the game capital of the Nordics. Did you know that Malmö has 4.8x more game studios per capita than London? And just last week, the Malmö-based game school The Game Assembly was voted second best in the world(!) out of 166 schools across 38 countries - not too shabby!
Meanwhile, in an office at Minc, you’ll find Midnight Hub - a small indie studio founded in 2015 by three developers with backgrounds from world famous studios like Mojang and Paradox. The studio joined Minc’s incubator in 2016, and just a few months ago they raised 1.5 million SEK from Volito owned Pamtrina Aviation.
- We learned a lot by just sitting in the house with other non-game related companies - it gave us many new perspectives on marketing and how to run a business in general. But the financial support was probably most crucial - raising that money wouldn’t have been possible without the help from Minc, says Sara Casén, co-founder and CEO of Midnight Hub.
Since they set up Midnight Hub they’ve been working on the upcoming release of their very first game. Lake Ridden is a story-driven, first-person mystery, filled with puzzles and investigations. It’s planned to hit the market in the spring of 2018, and last week, two of the founders attended Britain’s biggest game event EGX to showcase the game. More than 75000 game enthusiasts visited the conference and judging from the newly released Lake Ridden trailer, it’s no wonder that more than 1000 (!) people dropped by Midnight Hub’s stand to get a sneak-peek of the game.
- The response was amazing and we got a lot of valuable feedback - people were lining up to test it and even asked us where they can buy it, Sara continues.
Yes, the game industry is buzzing, and Malmö might actually be the best place in Sweden for game enthusiasts to jumpstart their careers and businesses. Five startups are currently taking part in our very own game incubator, Minc Game, initiated and lead by Peter Lübeck, with the goal of turning Malmö into Europe’s leading region in game development. Applications for the program is open and evaluated on an ongoing basis.
Do you have a game idea of your own? Send your application to Peter - he’d love to hear about it.
Wanna hear more? Here’s a piece Business Insider did on the burgeoning games scene of Malmö.