Meet Minc’s new CEO!

With more than 20 years of experience from helping to build and grow companies, Charlotta knows what it takes to drive organisations and entrepreneurs forward.

She relocated to Skåne in 2015 to work with Next Step Startup, the project initiated to spearhead the establishment of 40 new startups in the region after cuts at Sony Mobile. Starting today, Charlotta is the new CEO of Minc - we took the opportunity to ask her a few questions so that you too can get to know her a bit better.

Welcome to Minc, Charlotta! What are you most excited about with your new job?
Oh… There are so many things and it’s hard to choose only one, but I’m very much looking forward to getting even closer to the startup community and to be part of this vibrant and inspiring environment at Minc and in Malmö in general.

Can you name two issues close to your heart that you’ll want to focus on here at Minc?
I'm a visionary and would like Minc to be the natural go-to startup house in the region - a magnet for entrepreneurs. I want to put Malmö on the map and help make an even stronger impact in southern Sweden. Secondly, I want to find new ways of encouraging and supporting startups, perhaps through strengthening global collaborations that can help make the world smaller for Minc companies. Both Minc and Malmö are known for pushing boundaries, and that’s what’s so exciting with this job. Minc has already come a long way, but there’s still loads that can be done.

There’s a lot happening in technology today - which area or inventions do you personally think are the most interesting in the tech world right now and why?
Definitely AI, because we can’t even begin to imagine what it will look like, or how it will be used in just ten years from now. It’s exciting to reflect on what impact it might have on technology, but also how we are going to use it in our everyday life. As with many other inventions, I think AI will go in a completely different direction than first expected.

Three quick ones:

  • Steve Jobs or Bill Gates?
  • Paperback or Kindle?

  • Möllan or Västra Hamnen?

Finally… Do you have any odd talents or interests?
I love driving cars and I have a big interest in cars in general - I’ve actually done some racing back in the days. I’ve also practiced a bit of fencing, but haven’t been active since I got kids and moved to Malmö. Aside from that I love cooking - I’m particularly good at just putting something together from leftovers or whatever’s available in the cupboards, or - as the Swedish saying goes - koka soppa på en spik!

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