About Minc

You have a passion to build something bigger than yourself. We have experience, support and an arsenal of tools for you to use. Let’s change the game together.

The Minc Startup House Story

Minc was established by the City of Malmö in 2002 as one of Scandinavia's first startup incubator programs - just after the dot com-bubble burst, but well ahead of the rise of the new internet giants. In our 20 years we've provided a platform for hundreds of entrepreneurs who want to make a positive impact on the world. And many of them have.

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Our entrepreneurs have done everything from developing a new standard for diagnosing mental illness using AI technology to creating the largest Arabic-speaking community with in-depth knowledge about the national affairs. Their innovations have been used to uncover the Panama Papers and they have developed facial recognition technology for Apple.

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We're a complete startup house

Today we run the award-winning accelerator Fast Track Malmö and the pre-incubator, as well as our incubator. We work with in-house business developers and a global network of business angels, coaches and industry experts. We offer a community of like-minded and passionate entrepreneurs to connect with, learn from and grow alongside.

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Minc is fully owned by the City of Malmö, which means we exist for the common good and aren't driven by profit. Our entrepreneurs will always be our main priority.

two women and one man working together at a desk staring on a computer

Want to change the game together?

You have a passion to build something bigger than yourself. We have experience, support and an arsenal of tools for you to use. Let's change the game together.

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Learn more →

Minc Manifest

Welcome to Minc’s heart and soul – our manifest, a vibrant mix of our culture and values that form the core of our way of living and working at Minc.

Don’t underestimate
the coffee connection.

We are thinking globally, innately digital and on the move. But we know in our hearts there is no better way to build a bond than when we’re together. Those spontaneous chats in the lunchroom, the constructive clashes, the shared stories … These are the elements that build deep culture, relationships, friendship, and drive results. Out of the office is good, but we truly thrive together.

Care.
Like a pro.

We're playfully professional here. Of course we’re organised, committed, and have high standards for quality and service, but we add something else. We work with a lot of heart, empathy, joy, and are open to new ideas, people, and solutions. We strike a balance between playfulness and seriousness.

We’re
inseparable.

We are all Minc. In the office and beyond we represent Minc, and Minc represents us. Our name and network opens doors, and our collective expertise makes us all wiser. As you take the name of Minc with you where you go, remember this comes with a great responsibility. Ambassadors know that words and actions matter.

Generosity
pays.

Be generous with your eyes and ears. As you gather insights, knowledge, and experience from the world, please share it with the whole team. With this awareness and knowledge we can achieve more, for us and for the companies - that’s what we're here for after all.

Be brave.
We’ve got you.

Curiosity lights our way, but sometimes it takes a little extra courage to dare to really challenge ourselves. For some that’s stepping up to lead, for others it’s being secure enough to let others lead. Sure, it's scary to step out of your comfort zone but nothing is scarier than just standing still. We grow through challenge, individually and together - and your teammates have your back, always.

It’s all about
the startups.

As Malmö's startup house, we're where the action is - part of an incredible journey, involved in diverse scenarios, and we meet truly inspiring people. Amidst all of this though there is one mission that stands above the rest - we're here for the startups. They always get first dibs on our attention.

Curiosity is
our currency.

Never underestimate the value of curiosity. Ask all the questions, show an interest in others, challenge the first impression, and broaden your views. This is how we gain a better understanding of both people and the world we operate in. Open minds are a superpower here at Minc - to build a better business world and society. It’s more fun that way.

Keep your mind
and door open.

Openness is crucial for us. We never know what the next big idea or collaboration might look like or where it will come from. But one thing is certain - our door and mind must always be open, actively inviting and welcoming new people and opportunities.

Being different
makes a difference.

We share similar values and mindsets, but we are also unique. Over 40 languages are spoken in our house and we have diverse skills, experiences, and quirks. Recognizing the value of our differences, and showing respect and appreciation for them, is not only a competitive edge but also a mood booster. Strive to understand and learn from each other, but never stop being the wonderful, original you.

You have an impact.
Use it wisely.

Many companies we support are focused on making a better world - but that doesn't exempt us from responsibility, on the contrary. Awareness of our social, ecological, and economic impact should always be front of mind. From small actions like how we interact with people, to the bigger picture. So, even if it's daunting, we understand our responsibility and use our ability to make an impact. We do this as often and as much as we can.

Meet the Team

Meet the people that keep the lights on

Anette Larsson

anette@minc.se

Receptionist

As the receptionist and as an entrepreneur myself I do my joyful best to make everyone feel welcome.

Anja Sergeeva

anja@minc.se

Digital Marketer & Content Creator

Detail-oriented & creative digital marketer

Daniel Persson

daniel@minc.se

CEO

Business Architect, passionate about leadership, build and develop individuals, teams and organisations with trust, visions, guidance and curiosity.

Dennis Åström

dennis@minc.se

Program Manager

Has a background at Almi and and got a black belt in developing business models.

Dzenis Skopljak

dzenis@minc.se

Community

Building and growing engaging communities is what gets me going. Especially when the focus is female empowerment and inclusion!

Eva Ohlsson

eva@minc.se

Finance Controller

Economics and structure is my passion

Genti Cifliku

genti@minc.se

Business Controller

Specialties: problem solving, analytics, communication

Herman Treschow

herman@minc.se

Business Coach

Ida Herbertsson

ida@minc.se

Portfolio Manager

From management consulting into the startup world where she aims to stay and keep on focus on the money

Jonas Jönsson

jonas@minc.se

Business Coach

Jonas has been coaching startups for 15 years, focusing on early product development, financing & team.

Julia Ekberg

julia@minc.se

Business Coach

Katja Fjellström

katja@minc.se

Business Coach

Curious to the core. Driven by inspiring, leading, and finding synergies that create relationships

Melinda Elmborg

melinda@fasttrackmalmo.com

Accelerator Co-Lead

VC went accelerator co-lead. Funding, Metrics, Storytelling.Co-Lead Minc Accelerator

Mia Levenius

mia@minc.se

Facility Manager

Networking and connecting people is a part of my core

Moa Norstedt

moa@minc.se

Portfolio Coordinator

Economics & Investments are my favorite areas and what I think is the most fun

Nino Subotic

nino@minc.se

Accelerator Co-Lead

Founder went accelerator co-lead. Go to market, UX, Growth, Marketing.Co-Lead Minc Accelerator

Rickard Hansson

rickard@minc.se

Tech Coach

A serial entrepreneur with over 20 years of experience building successful companies like lemoon®, Way2IT, damoon®, Incentive, Dynamics Connect™, Spectrum (no, not that Spectrum), and more.

Sanna Lindberg

sanna@minc.se

Head of Marketing & Communications

Heading the marcom team, strategy and planning how to communicate Minc and its subbrands.

Ulf Christiansson

ulf@minc.se

Tech Coach

From early startups to Fortune 500 companies. Defining direction, building high performance teams and leading through change. Doing. Teaching. Coaching.

Yvonne Malmgren

yvonne@minc.se

Meeting people and making them feel welcome is what thrives me

Katja Fjellström

katja@minc.se

Business Coach

Curious to the core. Driven by inspiring, leading, and finding synergies that create relationships