Fredrik Ademar is a mobile industry long timer, active in the context of various small companies (most know as CTO of TAT), to large giants like Sony, Blackberry and Telia. Currently he drives product and marketing at Spiideo, a Malmö based startup building sports video analysis products based on computer vision. Fredrik will share his experiences and thoughts on strategies and tactics for marketing, sales and business development to turn a startup with a promising idea to a scalable company.