Erik Modig is a researcher at the Center for Consumer Marketing at Stockholm School of Economics and is also the author of several books about communication and advertising. With his many years of experience in teaching advertising strategies and his appreciated Incubator workshops at Minc, we asked him about his best advice to reach customers online.
Read blog →Back in 2015, three women working within development had grown tired of the lack of female colleagues. To solve the problem, they started hosting coding events to bring women, non-binary and transgender people together. It did not take long until they were overwhelmed by the amount of people that wanted to join the event. Today, Pink Programming has around 60 active volunteers around the country, over 200 members, 20.000 followers, and is leading the way, as Sweden's biggest network for female developers, towards a more diverse and inclusive tech industry.
Read blog →Meet HØIBERG, one of Mincs partners! They are one of the helping hands that gives all of our startups better opportunities to grow stronger, faster. It’s a give and take relationship for everyone involved in our community. How can HØIBERG contribute and help your company along the way? We had a chatt with Kristian Henningsson from HØIBERG to find out!
Read blog →On the 5th floor in our Startup house we met CEO & Co-founder Patricia Möller from Poasana in a workshop with our in-house sustainability coach Karin Lintrup. Although they were at the end of their session, the energy was high and you could feel the excitement in the room.
Read blog →Their mission is to help companies lower their climate footprints. Their goal is to make an impact on a global scale. To achieve this, The Ontology Way is developing a state of the art digital twin platform and the mastermind behind all this is Tove Nilstun.
Read blog →För 20e året i rad är det dags för Malmös Näringslivsgala att dela ut priser i åtta kategorier för att hylla företag och personer som på olika sätt betytt mycket, gjort en speciell insats eller utmärkt sig på olika sätt i Malmö. En av kategorierna där man allt oftare hittar företag som börjat sin resa på Minc är Årets Startup. I år hittar vi Finch, Ablemind och Påhoj i finalen.
Read blog →What do you do when you are in Skåne and planning to get listed on the stock market? You take the train to Stockholm. That’s at least what Micael Gustafsson, co-founder of Learning to Sleep, did. Micael told us about it during founders lunch - these are his 3 biggest learnings doing an IPO!
Read blog →Need to have vs nice to have and consciousness about resources spent is highly relevant in all early stages. This is why startups' sustainability work needs to be directed towards where it makes the biggest impact, today and in their future business. So, how do I know where my startup has the biggest impact?
Read blog →Two startups turning into one. This is the journey of two entrepreneurs that found each other at Minc and decided to create a business together. Meet Maltin Coku and Nils Betsholtz and read their story about their startup, Minire.
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